Axminster Chamber of Commerce in conjunction with Totally Locally Axminster are organising a Christmas trail in a bid to boost trade in the run-up to Christmas.

Jane Rockett has been putting a lot of effort into the initiative and is appealing to residents to make it work. Shoppers collect a loyalty stamp each time they spend £10 with a participating business. Six different stamps are needed to fill a card which will then go into a draw for four £50 voucher prizes which must also be spent with participating businesses.

Those who want to participate but don't yet have a pack should contact Jane at Axminster Printing and the be proactive in giving cards to customers (many will already have them) and offering stamps for £10 spent.

They are also being urged to 'like' and 'share' facebook posts to maximise response.

This is just one of the initiatives to establish Axminster as a vibrant trading centre by the newly-formed Chamber of Commerce and Totally Locally Axminster which promotes independent businesses.

These include a 'Big Deal for Axminster' campaign which runs until Christmas Eve and is built around a wide range of 'deals' from participating businesses. For details click on Axminster.big